Work
Problems solved.
Real diagnostics. Real fixes. Real results.
The buried specs problem
Industrial components · 500+ employees
⚠️ Symptom
"Engineers aren't converting to RFQs."
🔍 Finding
Specs buried 3 clicks deep. CAD downloads ungated with no follow-up.
✓ Fix
Spec-first buyer path. Gated high-intent downloads. 3-field RFQ.
$400K leakage discovery
Executive recruiting · 50+ employees
⚠️ Symptom
"Considering a rebrand. Site feels outdated."
🔍 Finding
Site spoke to candidates, not hiring executives. No SLAs visible.
✓ Fix
Rewrote for executives. Added time-to-shortlist proof. Deferred rebrand.
Demo conversion 2.3x
Mid-market software · Series B
⚠️ Symptom
"Demo conversion is weak. Buyers 'need to think about it.'"
🔍 Finding
Asked for demo before proving value. Migration risk never addressed.
✓ Fix
Proof-first landing page. ROI calculator. Migration risk in hero.